To Tweet or Not to Tweet

June 17, 2011 By lroberson Leave a Comment

Yes, I check my facebook account every day, but I am certainly not “addicted to it”, as my husband seems to think. This article on iMedicalApps.com talks about social media in terms of its usage by doctors who are posting medical information.

“Technologically savvy physicians, students and other health providers, including readers of iMedicalApps.com, are likely to be involved in social media. But many of us who may be new to social media may have no idea of what the rules of engagement are on the internet, and may not fully realize that posting on the internet is more public than hospital elevator chatter.

While one can see who is in proximity of the hospital elevator, one has no way of knowing who might read a Facebook status update or tweet. And while elevator speech disappears after the sound rarefactions dissipate, internet posts do not easily vanish.

In that sense, we as health care providers should hold our social media posts to higher standards than we do our everyday hallway conversations. When posting medical information online, we must ensure the information is accurate, or a disclaimer is given to keep liability at a distance. Clarify that your post represents your opinion, and not the opinion of your affiliated institutions.”

As the author points out, “the internet is forever”.

Some health organizations are starting to provide guidelines for the usage of social media to take advantage of this powerful tool.

My own facebook posts certainly don’t involve other people’s confidential information. They tend to run more along the lines of witty observations about the world in general and my incredulity at the latest antics of my children, but, were I a doctor, I would certainly hope that I would pause to think before I dashed to my keyboard to tweet about latest medical oddity that came across my caseload.

Filed Under: All, Medical Device - General Tagged With: Health care, healthcare, innovation, social media, Technology, twitter

March 31, 2010 – Tribeswell Seminar

March 23, 2010 By bderam Leave a Comment

Tribeswell Seminar

The seminar will focus on some new and exciting tactics for using social media to grow your business.

When? March 31 – 10am – 12pm
Where? Bloomington Country Club, Bloomington, IN (map)
What? A marketing seminar that teaches you to use social media tools like Facebook, Twitter, LinkedIn and Blogs to dramatically grow your business.
Cost? $20 per person, but you may bring a guest for free!

About the Instructor
Colin Clark is the owner of Tribeswell, an interactive design and marketing company based out of Bloomington, IN.Â He has been obsessed with the marketing implications of social media for the past few years and loves sharing his expertise with people like you!

Click here to register NOW!

Filed Under: Events Tagged With: Bloomington, Business, Colin Clark, facebook, indiana, linkedin, Marketing, Marketing and Advertising, social media, Social network, Tribeswell, twitter

Social Media Behaviors That Won’t Win Customers

March 12, 2010 By bderam Leave a Comment

7 social media behaviors that won’t win you customers

(via Conversation Agent by Valeria Maltoni on 2/28/10)

you have a blog, or a Twitter account, or a Facebook fan page and still don’t understand that the Internet or the world wide web is the context, not your brand
you’re pushing your message at specific users without a connection — one thing is being syndicated by people who want to pull your feeds, the other is pushing to them, do you understand the difference?
you’re not prepared to address potential issues in real time — visibility and connections in a two-way medium come at a risk
you’re all over the place, yet there isn’t a coordinated effort behind it — seeing what sticks is not a marketing strategy in 2010
you’re not looking for your fans and evangelists — or you want to make them conform to your idea of social
you focus on changing what people say by talking at them, locking them out, or positioning them as crazy when they aren’t, instead of looking inwards and changing your business practices as appropriate
you want to interact with customers, when all customers want from you is a great transaction — put shopping carts everywhere, and support those transactions

Filed Under: All, Strategy vs. Tactics Tagged With: brand, Business, facebook, Marketing strategy, Mass media, social media, Social network, twitter, Valeria Maltoni

Would You Pay to Use Twitter?

February 5, 2010 By bderam Leave a Comment

Word on the street last summer was that Twitter may not be paying the bills and will soon be charging for their service. Is this still the case? If it was would you pay to use Twitter?

It’s an interesting question, but more importantly WHY would they start charging for a service that is currently offered for free? It’s all about exit strategy.

Many new companies being started by GenYs seem to be giving away their product with only one strategy in mind – sell out to the highest bidder. It’s an ideal situation, but not a very practical one. Okay so it worked for YouTube, but their business model was advertisement-based and made $15 million per month according to Wikipedia.

Entrepreneurs need to be focused on generating revenue and have clear exit strategies in mind. Yes I said “strategies” – plural.

If you know your market and know how to get them and you have a long-term exit strategies in mind – you can be successful.

Filed Under: All, Catalyst, Planning, Product Development - General, start-up Tagged With: Business, entrepreneurs, Exit strategy, Online Communities, Pay per click, social media, twitter, YouTube

Twitter is NOT a marketing strategy.

January 22, 2010 By bderam 4 Comments

From the Nonprofit Marketing & PR page on Smaller Indiana:

Comment by Amy Stark on January 6, 2010 at 2:37pm
“If non-profits in Central #Indiana want their mission to be widely known, the most cost effective way is with a rock solid twitter strategy. Yes. I said it. Twitter strategy NOT social media strategy. No one will pay you a donation before they pay you ATTENTION, and I have yet to encounter a non-profit in Indianapolis with a comprehensive understanding of twitter’s influence and potential.

I wrote a passionate blog yesterday, at the end I wrote: “The Internet is far too fluid to predict the popularity of the next hot product or platform with any certainty. Last year’s My Space is this year’s facebook. But I’m 5 Nines Sure* I’ll read about the next hot product or platform on twitter first.”

Comment by Jon D. Speer on January 9, 2010 at 12:36am
“I’ve read some of the previous comments, and respectively, I disagree. Nonprofits need a holistic marketing strategy–not just social media and twitter.”

Comment by Joe Dager on January 9, 2010 at 12:46a
“Jon, I think everyone on this thread would agree with you. Social Media alone is a failed strategy. If I implied anything of the sort, I was wrong. Social Media allows you to extend offline communications online and if you are not allowing your online to be extended offline, more than likely you are in trouble.”

Comment by Chad Pollitt on January 9, 2010 at 1:05am
“Sorry Joe, but I disagree. Everything depends on the target demographic. Marketing on the web is no different that way back in the middle ages when the town crier went to the town square and rang his bell to promote the blacksmith. He went to the town square because that’s where the people were. If your target demographic is on social media than that’s where the campaign should be.”

Comment by Amy Stark on January 9, 2010 at 7:26pm
“Social media platforms come and go, but the basic 140 characters sent via Internet Protocol globally – at the speed of light – at the grassroots level will not go away. Just like the telephone never went away, or microwave ovens.”

As you can see there are mixed messages based on the comments taken from Smaller Indiana above. But I stick to my guns and say, organizations (for profit and nonprofit) need a HOLISTIC marketing strategy–just ask Tomato Fish Marketing (TFM).

TFM has put together a complete marketing system that helps organizations build strong marketing foundations. Once you’ve built a solid foundation through a holistic strategy, you are better equipped to work on the tactical side of marketing such as Twitter, and other social media tools. “Drop them a line” to learn more.

Disagree? Great, post a comment and let’s have an open dialogue.

Filed Under: Catalyst, Community, Planning, Strategy vs. Tactics Tagged With: Amy Stark, facebook, foundation, indianapolis, MySpace, Non-profit organization, social media, Social Networking, strategy vs. tactice, tomato fish marketing, TOMI System, twitter

January 8, 2010 – Embracing Social Media: What, How, Why Not (TechPoint)

December 20, 2009 By Jon Speer Leave a Comment

TechPoint New Economy New Rules

Presented by:

JanuaryÂ 8: Embracing Social Media:
What, How, Why Not.

Type of Event:		New Economy New Rules Series
Event Duration:		Friday, January 8, 2010 8:00 a.m.Â - 9:30 a.m. ADD THIS EVENT TO OUTLOOK CALENDAR
Location of Event:		Barnes & Thornburg LLP 5th Flr Auditorium, 11 S Meridian, Indianapolis
Address of Event:		Other Barnes & Thornburg LLP offices in Elkhart, Fort Wayne and South Bend; and sometimes available in Barnes & Thornburg LLP offices in Chicago, Grand Rapids and Washington DC.
		Also in cooperating facilities in Anderson, Evansville, Hammond, Kokomo, Merrillville, Muncie, New Albany, Switz City/Greene County, Terre Haute, Vincennes, and West Lafayette.
Registration:		There is no charge to attend, but please register for this event! REGISTER FOR THEÂ JAN.8Â EVENT If you register and become unable to attend, please email jodie.daugherty@btlaw.com
Topic:		Twitter and Facebook:Â How young adults are shaping tomorrowâ€™s businessâ€”and why it doesnâ€™t have to just be young adults. For the last few years social media has set the Internet on fire, dramatically changing how teenagers and young adults interact, and now the ways in which corporations are forced to do business. But as the digital landscape now changes to include a generation unfamiliar with such technological advances, it leaves most questioning what they have to contribute. Join us for this first of our three-part series where youâ€™ll be introduced to the rapidly changing world of social media and what you (and your business) can do to include it in your marketing and development strategies.
Speakers:		Kelli Schmith Marketing Strategist Karmic Boom When business owners struggle to get the value of social media, Kelli uses a Will Rogers quote to make it simple to grasp. â€œNever miss a good chance to shut upâ€ frames social mediaâ€™s power as a conduit for customers to speak for you. Â â€œThe aha moment arrives for executives when they realize social media means their own marketing generates less noise, not more,â€ she says. Kelliâ€™s strategic marketing firm, Karmic Boom, helps companies change the way they attract new customers and engage the ones they have. Her 18-year corporate career began in technology publishing, where she served global marketing and sales roles at Macmillan Publishing, Simon & Schuster, and IDG Books. Locally, Kelli served in management roles at Langham Logistics, REVERSE 911, and Sigma Micro. â€œIâ€™m all about grass-roots, love-your-customer mentality. Â Marketers who share that philosophy will be the first to reap the rewards of social technology.â€ You can follow Kelli (@MarketingVeep) on Twitter and connect with her via LinkedIn. She liberally shares ideas, resources and personal lessons on her blog, DigDeepThinker.com.

Filed Under: Events Tagged With: Barnes & Thornburg, facebook, linkedin, new economy new rules, Social network, techpoint, twitter

CQ Connects Raven Engineering With An Opportunity

November 13, 2009 By bderam Leave a Comment

At Creo Quality, we pride ourselves on connecting throughout the community – connections between CQ and others and also being able to connect third parties in hopes of creating successful relationships for others and their businesses. Read what Stan Garus, owner of Raven Engineering had to say about how we made a connection for him:

â€œI met Jon of Creo Quality on Twitter, and shortly after he invited me to a networking meeting. We met again to discuss an opportunity of him recommending me to his contacts and me recommending him to mine. What surprised me about Jon was how quickly he grabbed the essence of my experience and my expertise. He conveyed his observations to the owner of Medical Polymers (based in Spencer, IN), that when she interviewed me for a contract job it was all about conversation and chemistry. Before she met me she knew me from my website and from Jonâ€™s suggestion about how I could help. She just needed to find out if there was a connection. She trusted implicitly Jonâ€™s judgment and she offered me a long-term engineering job. Now, two months later, not only is the owner happy with her choice, but I am very happy with opportunity to quote new products, build prototypes and build leak testing equipment. This couldnâ€™t have happened without Jonâ€™s recommendation.â€ (August 24, 2009)

Making connections is important to us. It’s not about how you can help our bottomline but how we can help your bottomline through making connections and having genuine concern for your business’ outcome.

Filed Under: All, Connect Tagged With: connections, Engineering, life sciences, Online Communities, Raven Engineering, Social network, Stan Garus, twitter

Another Whiteboard Strategy Session That You Missed

July 31, 2009 By Jon Speer Leave a Comment

Creo Quality and Tomato Fish Marketing have been teaming up by offering FREE Whiteboard Strategy Sessions. This month’s session was on the topic of social media. We talked about common tools like twitter, Facebook, LinkedIn, Smaller Indiana, and blogs.

Chances are that you missed it. However, you can check out some videos from the session (part 1, part 2, part 3).

Social media is VERY powerful. If you are new to social media, start small because it’s easy to get sucked in and lose track of time. Develop a strategy (which Tomato Fish can help with) of which social media tools to use, when to use them, and how to use them. Realize that social media is not likely to go away any time soon. Realize that the tools we use today may be gone in a few years, though. Social media is a great way to stay connected and to share your message to a larger universe.

We’ll be offering these sessions every month. Be sure to subscribe to the RSS feed to get updates on these events. You can also sign up to receive our monthly e-newsletter (fill out your contact info on the left-hand side of the website). Check the CQ video page and subscribe to the Creo Quality YouTube channel to see videos from these sessions and more.

People you should follow:

Brooke DeRam

Garth Smitman

Janet Schwind

Filed Under: All, Strategy vs. Tactics Tagged With: facebook, linkedin, smaller indiana, social media, strategy, tomato fish, twitter

July 10, 2009 – Building Buzz for Your Online Brand

June 22, 2009 By Jon Speer 2 Comments

Building Buzz for Your Online Brand: Trademarks on Twitter and other Effective Internet Strategies

presented by TechPoint and Barnes & Thornburg LLP
Type of Event:	New Economy New Rules Series
Event Duration:	Jul 10 2009 8:00AM to Jul 10 2009 9:30AM
Location of Event:	Barnes & Thornburg LLP 5th Flr Auditorium, 11 S Meridian, Indianapolis
Address of Event:	Other Barnes & Thornburg LLP offices in Elkhart, Fort Wayne and South Bend; and sometimes available in Barnes & Thornburg LLP offices in Chicago, Grand Rapids and Washington DC.
	Also in cooperating facilities in Bloomington, Evansville, Hammond, Kokomo, Merrillville, Muncie, New Albany, Switz City/Greene County, Terre Haute, Vincennes, and West Lafayette.
Registration:	There is no charge to attend, but please register !!!!! If you register and become unable to attend, please email jodie.daugherty@btlaw.com
Speakers:	Julia Gard, Barnes & Thornburg LLP David Wong, Barnes & Thornburg LLP Pat Coyle, Smaller Indiana Moderated by Marcus Chandler

8:00 a.m. Registration and continental breakfast (EST)
8:30 a.m. to 9:30 a.m. Presentation – Adjournment will be on time

Filed Under: All, Events Tagged With: smaller indiana, techpoint, twitter

July 10, 2009 – Building Buzz for Your Online Brand

Building Buzz for Your Online Brand: Trademarks on Twitter and other Effective Internet Strategies

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