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March 31, 2010 – Tribeswell Seminar

March 23, 2010 By Leave a Comment

Tribeswell Seminar

The seminar will focus on some new and exciting tactics for using social media to grow your business.

When? March 31 – 10am – 12pm
Where? Bloomington Country Club, Bloomington, IN (map)
What? A marketing seminar that teaches you to use social media tools like Facebook, Twitter, LinkedIn and Blogs to dramatically grow your business.
Cost? $20 per person, but you may bring a guest for free!

About the Instructor
Colin Clark is the owner of Tribeswell, an interactive design and marketing company based out of Bloomington, IN.  He has been obsessed with the marketing implications of social media for the past few years and loves sharing his expertise with people like you!

Click here to register NOW!

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Social Media Behaviors That Won’t Win Customers

March 12, 2010 By Leave a Comment

7 social media behaviors that won’t win you customers

(via Conversation Agent by Valeria Maltoni on 2/28/10)

  1. you have a blog, or a Twitter account, or a Facebook fan page and still don’t understand that the Internet or the world wide web is the context, not your brand
  2. you’re pushing your message at specific users without a connection — one thing is being syndicated by people who want to pull your feeds, the other is pushing to them, do you understand the difference?
  3. you’re not prepared to address potential issues in real time — visibility and connections in a two-way medium come at a risk
  4. you’re all over the place, yet there isn’t a coordinated effort behind it — seeing what sticks is not a marketing strategy in 2010
  5. you’re not looking for your fans and evangelists — or you want to make them conform to your idea of social
  6. you focus on changing what people say by talking at them, locking them out, or positioning them as crazy when they aren’t, instead of looking inwards and changing your business practices as appropriate
  7. you want to interact with customers, when all customers want from you is a great transaction — put shopping carts everywhere, and support those transactions
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Facebook as a Business Strategy? C’mon man!

February 8, 2010 By 3 Comments

Last week I met with Brooke DeRam of Tomato Fish Marketing and she was giving me a run down of a webinar she had listened to from Duct Tape Marketing, “Facebook for Small Business“. Basically, the gist was that every small business needs to be on Facebook. After looking at her notes, my comment was:

“I get the conventional wisdom: FB = 350M people. But c’mon man!”

Facebook is a great way to keep in touch or reach out to friends, but as a marketing strategy it’s pretty weak.

Read Brooke’s post on FB as a marketing strategy.

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January 8, 2010 – Embracing Social Media: What, How, Why Not (TechPoint)

December 20, 2009 By Leave a Comment

TechPoint New Economy New Rules

Presented by:

January 8: Embracing Social Media:
What, How, Why Not.

Type of Event:

New Economy New Rules Series

Event Duration:

Friday, January 8, 2010 8:00 a.m. - 9:30 a.m.
ADD THIS EVENT TO OUTLOOK CALENDAR

Location of Event:

Barnes & Thornburg LLP
5th Flr Auditorium, 11 S Meridian, Indianapolis

Address of Event:

Other Barnes & Thornburg LLP offices in Elkhart, Fort Wayne and South Bend; and sometimes available in Barnes & Thornburg LLP offices in Chicago, Grand Rapids and Washington DC.

Also in cooperating facilities in Anderson, Evansville, Hammond, Kokomo, Merrillville, Muncie, New Albany, Switz City/Greene County, Terre Haute, Vincennes, and West Lafayette.

Registration:

There is no charge to attend, but please register for this event!


REGISTER FOR THE JAN.8 EVENT

If you register and become unable to attend, please email jodie.daugherty@btlaw.com

Topic:

Twitter and Facebook:  How young adults are shaping tomorrow’s business—and why it doesn’t have to just be young adults.

For the last few years social media has set the Internet on fire,
dramatically changing how teenagers and young adults interact, and now the ways in which corporations are forced to do business. But as the digital landscape now changes to include a generation unfamiliar with such technological advances, it leaves most questioning what they have to contribute. Join us for this first of our three-part series where you’ll be introduced to the rapidly changing world of social media and what you (and your business) can do to include it in your marketing and development strategies.

Speakers:

Kelli Schmith
Marketing Strategist
Karmic Boom

When business owners struggle to get the value of social media, Kelli uses a Will Rogers quote to make it simple to grasp. “Never miss a good chance to shut up” frames social media’s power as a conduit for customers to speak for you.  “The aha moment arrives for executives when they realize social media means their own marketing generates less noise, not more,” she says.

Kelli’s strategic marketing firm, Karmic Boom, helps companies change the way they attract new customers and engage the ones they have. Her 18-year corporate career began in technology publishing, where she served global marketing and sales roles at Macmillan Publishing, Simon & Schuster, and IDG Books. Locally, Kelli served in management roles at Langham Logistics, REVERSE 911, and Sigma Micro.

“I’m all about grass-roots, love-your-customer mentality.  Marketers who share that philosophy will be the first to reap the rewards of social technology.”

You can follow Kelli (@MarketingVeep) on Twitter and connect with her via LinkedIn. She liberally shares ideas, resources and personal lessons on her blog, DigDeepThinker.com.
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COMMUNITY: What does this mean to CQ?

December 9, 2009 By Leave a Comment

comâ‹…muâ‹…niâ‹…ty [kuh-myoo-ni-tee]:

  1. a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.
  2. a locality inhabited by such a group.
  3. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which is exists.
  4. a group of associated nations sharing common interests or a common heritage.

When we hear the term “COMMUNITY”, we usually think about our city, town, or maybe our neighborhood. Community is important to the business world, although we rarely consider this notion. I’d like you to consider the role community could play for your business:

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CQ Connects Raven Engineering With An Opportunity

November 13, 2009 By Leave a Comment

At Creo Quality, we pride ourselves on connecting throughout the community – connections between CQ and others and also being able to connect third parties in hopes of creating successful relationships for others and their businesses. Read what Stan Garus, owner of Raven Engineering had to say about how we made a connection for him:

“I met Jon of Creo Quality on Twitter, and shortly after he invited me to a networking meeting. We met again to discuss an opportunity of him recommending me to his contacts and me recommending him to mine. What surprised me about Jon was how quickly he grabbed the essence of my experience and my expertise. He conveyed his observations to the owner of Medical Polymers (based in Spencer, IN), that when she interviewed me for a contract job it was all about conversation and chemistry. Before she met me she knew me from my website and from Jon’s suggestion about how I could help. She just needed to find out if there was a connection. She trusted implicitly Jon’s judgment and she offered me a long-term engineering job. Now, two months later, not only is the owner happy with her choice, but I am very happy with opportunity to quote new products, build prototypes and build leak testing equipment. This couldn’t have happened without Jon’s recommendation.” (August 24, 2009)

Making connections is important to us. It’s not about how you can help our bottomline but how we can help your bottomline through making connections and having genuine concern for your business’ outcome.

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