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Facebook as a Business Strategy? C’mon man!

February 8, 2010 By 3 Comments

Last week I met with Brooke DeRam of Tomato Fish Marketing and she was giving me a run down of a webinar she had listened to from Duct Tape Marketing, “Facebook for Small Business“. Basically, the gist was that every small business needs to be on Facebook. After looking at her notes, my comment was:

“I get the conventional wisdom: FB = 350M people. But c’mon man!”

Facebook is a great way to keep in touch or reach out to friends, but as a marketing strategy it’s pretty weak.

Read Brooke’s post on FB as a marketing strategy.

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Filed Under: All, Connect, Strategy vs. Tactics Tagged With: , , , , , ,

Would You Pay to Use Twitter?

February 5, 2010 By Leave a Comment

Word on the street last summer was that Twitter may not be paying the bills and will soon be charging for their service. Is this still the case? If it was would you pay to use Twitter?

It’s an interesting question, but more importantly WHY would they start charging for a service that is currently offered for free? It’s all about exit strategy.

Many new companies being started by GenYs seem to be giving away their product with only one strategy in mind – sell out to the highest bidder. It’s an ideal situation, but not a very practical one. Okay so it worked for YouTube, but their business model was advertisement-based and made $15 million per month according to Wikipedia.

Entrepreneurs need to be focused on generating revenue and have clear exit strategies in mind. Yes I said “strategies” – plural.

If you know your market and know how to get them and you have a long-term exit strategies in mind – you can be successful.

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Filed Under: All, Catalyst, Planning, Product Development - General, start-up Tagged With: , , , , , , ,

CQ Connects Raven Engineering With An Opportunity

November 13, 2009 By Leave a Comment

At Creo Quality, we pride ourselves on connecting throughout the community – connections between CQ and others and also being able to connect third parties in hopes of creating successful relationships for others and their businesses. Read what Stan Garus, owner of Raven Engineering had to say about how we made a connection for him:

“I met Jon of Creo Quality on Twitter, and shortly after he invited me to a networking meeting. We met again to discuss an opportunity of him recommending me to his contacts and me recommending him to mine. What surprised me about Jon was how quickly he grabbed the essence of my experience and my expertise. He conveyed his observations to the owner of Medical Polymers (based in Spencer, IN), that when she interviewed me for a contract job it was all about conversation and chemistry. Before she met me she knew me from my website and from Jon’s suggestion about how I could help. She just needed to find out if there was a connection. She trusted implicitly Jon’s judgment and she offered me a long-term engineering job. Now, two months later, not only is the owner happy with her choice, but I am very happy with opportunity to quote new products, build prototypes and build leak testing equipment. This couldn’t have happened without Jon’s recommendation.” (August 24, 2009)

Making connections is important to us. It’s not about how you can help our bottomline but how we can help your bottomline through making connections and having genuine concern for your business’ outcome.

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