Recently, I received an email via Marketing Technology Blog by Scott Hardigree. His post was intended to be a resource for people who know they could get more value from email marketing.  He goes on to talk about the things you need to think about when considering whether to hire outside marketing help or stay in-house. His thoughts are very insightful and I suggest you read the full post here.

However, for me, the most interesting point was the recent summary by MarketingSherpa that states:

• “Those that see the effectiveness of their email programs diminishing are much more likely to have short-sighted organizational attitudes toward the tactic. Organizations with investment-oriented views of email reap the rewards.”

As much as I believe in and love email marketing it is ONE TACTIC. It is very cost-effective and successful in helping grow our business and create brand loyalty and trust within our network, but it is only one tactic that we use in our marketing strategy.

For more reading on tactics vs. strategy, click here.