Target marketing.

All marketing should be targeted.  This is not a new concept.  I’m not saying anything revolutionary, but I am forever amazed at how many businesses fail to target their clients.  Ironically, it is easier today than ever to target your market.

I can’t explore this topic fully in one blog post, so I have two hopes here:

1.   Please increase your awareness of the concept. Review your marketing plans this week and determine if improvements can be made to target your efforts on your likeliest of clients.

2.    Consider your existing or former clients first. That’s the easiest and most cost effective way to target your marketing.  Think about it.  Your existing clients have already purchased from you.  They trust you or your product/service.

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