INpact Selects Miles & Brinson As Marketing Partner


Contact: John Miles
Public Relations Director
MB2 Advertising
Phone: (317) 873-6655 x101


Wednesday, April 27, 2011

INpact Network Selects Miles & Brinson, Inc., As

Public Relations Agency of Record



Indianapolis, IN – Miles & Brinson, Inc., has been named the public information, communications and media relations’ agency of record for the INpact, Inc.

The goals and objectives of this business relationship will be to communicate and enhance public and community awareness of the growing Medical Device Manufacturing industry in the State, including the huge economic benefit of the quality sustainable jobs that this business sector is creating for Indiana’s workforce.
INpact Network was created to assist in the promotion and growth of the Medical Device Industry and its related support membership.  The Medical Device Industry is the catalyst for a strong new manufacturing base, positioning Indiana as a leader in attracting related business ventures to the State.
Jon D. Speer, President and Co-founder of INpact states “The members of INpact have a proven track record in supporting medical device product development and manufacturing. When we started INpact, these separate and sometimes competing companies agreed to come to the same table to help grow this industry in Indiana and the Midwest.”
Indiana’s Medical Device Industry is already successfully developing and manufacturing innovative products.  The results have already established a foundation for quality, sustainable jobs, providing a new source of economic industrial growth in Indiana.
About INpact:
INpact is a professional business network association comprised of Indiana-based medical device manufacturers, technology companies, and related service and support organizations.  This unified network exists to promote the Medical Device Industry and its membership throughout the State of Indiana.
INpact provides its membership with a variety of shared product development experiences and related industry support services, that are designed to assist in the successful growth of this emerging Indiana-based manufacturing industry.
For more information about INpact, visit:
MB2 is a full-service marketing communications agency founded in 1995 and headquartered in Indianapolis.  The agency serves a diverse base of clients located throughout Indiana as well as in New York, Los Angeles, Miami and Chicago.
In addition to providing traditional advertising, interactive, public relations and media services, MB2 can provide its clients an array of advanced technology services.
This includes content managed dynamic websites, online marketing, enterprise email, social media, smart phone apps, QR code technologies, as well as digital video and photography.
More information about Miles & Brinson visit:


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Kinda Tired of the Term “Social Media”

Can we just stop using the term “social media” and accept this as marketing? Can we accept that the “social media tools & applications” are just newer ways to communicate messages?

Maybe it’s just me, but I’m kind of tired of reading posts about social media this and social media that. I’m tired of social media “evangelists” trying to convince me why I need to jump on the social media bandwagon. Newsflash: social media is clearly here and now. Social media is the current flavor being served. It’s a given. If I fail to figure out how social media is applicable to me, then I might lose out on connecting with my audience. I get it. I think most of us get it (if it matters to us, any way).

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November 8, 2010 – IHIF Networking Program: Social Media for the Life Sciences

Save The Date
November 8, 2010

2960 North Meridian Street
Indianapolis, IN  46208

IHIF Networking Program: “Social Media for the Life Sciences”

featuring a Keynote Presentation by:

Chris Franck, Principal
Deloitte Consulting LLP

Discussion Panel and Networking Reception to follow.

IHIF Members:  Free
IHIF Non-Members:  $15

Click here to register

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August 3, 2010 – Social Media & ONline Marketing in FDA-Regulated Companies (BioWorld)

Social Media and Online Marketing in FDA-Regulated Companies

What You Need to Know to Prepare for Upcoming FDA Guidelines: BioWorld

August 3, 2010
Online @ 2PM EST

With the FDA expected to release new guidelines pertaining to online marketing and social media this year, it is essential to begin preparing now. In this 90-minute audio conference, industry attorney Vernessa Pollard will explain how to effectively incorporate online marketing into your product marketing strategies while maintaining regulatory compliance.

Contact: / 800-688-2421

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May 11, 2010 – IBEN: Finding a Strategic Partner to Take Your Product to Market

IBEN: Finding a Strategic Partner to Take Your Product to Market

There are many factors around biomedical products that can make it difficult to take a product directly to market. Strategic partners can help bring your product to the marketplace and can potentially grow your market share dramatically. Join us to discuss how to pick a strategic partner, what strategic partners are looking for, and how to cultivate your relationship with strategic partners.

Wade Lange, President & CEO, ImmuneWorks
Gary Noonan, President & CEO, Aarden Pharmaceuticals
Matt Call, Director of Business Development, Endocyte

Jack Pincus, President & Director, Selican

Learn more and RSVP at

IBEN is sponsored by Ice Miller, IHIF, and IUETC

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May 11, 2010 – Finding a strategic partner to take your product to market

Finding a strategic partner to take your product to market

Where: Riley Outpatient Center (Directions)
When: 5/11/2010 at 5pm

Learn how a strategic partner can help take your medical product to market. Email for Jim Pearson’s slides from April. Cost is free, but registration is required.

Click to Register

Wade Lange, ImmuneWorks
Gary Noonan, Eli Lilly
Matt Call, Endocyte

Jack Pincus, Selican

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March 31, 2010 – Tribeswell Seminar

Tribeswell Seminar

The seminar will focus on some new and exciting tactics for using social media to grow your business.

When? March 31 – 10am – 12pm
Where? Bloomington Country Club, Bloomington, IN (map)
What? A marketing seminar that teaches you to use social media tools like Facebook, Twitter, LinkedIn and Blogs to dramatically grow your business.
Cost? $20 per person, but you may bring a guest for free!

About the Instructor
Colin Clark is the owner of Tribeswell, an interactive design and marketing company based out of Bloomington, IN.  He has been obsessed with the marketing implications of social media for the past few years and loves sharing his expertise with people like you!

Click here to register NOW!

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March 5, 2010 – Embracing Social Media: Part III

New Economy New Rules

March 5, 2010 8:00 a.m. – 9:30 a.m. (EST)
Barnes & Thornburg LLP

Embracing Social Media:
What, How, Why Not.
Part III – Legalities of Web 3.0

8:00 a.m. (EST) / 7:00 a.m. (CST) Registration and continental breakfast
8:30-9:30 a.m. (EST) / 7:30-8:30 a.m. (CST) Presentation – Adjournment will be on time
Navigating the legal waters of advertising and marketing can be difficult task alone when utilizing traditional options, but how does this change when marketing within the digital world? In our third session of this series, we look at the many legal issues surrounding social media and online marketing.

Speakers will be presenting from the Barnes & Thornburg LLP office in Chicago.

Click HERE to register.

There is no charge to attend, but please register!!!!!

If you have any questions, contact Jodie Daugherty at or 317-261-7922.

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What We’ve Learned…

Our Whiteboard Strategy Session (WSS) model was started last summer as a way to get ourselves (Creo Quality and Tomato Fish Marketing) out into the community, but also to provide free professional advice to fellow entrepreneurs looking for answers to their Marketing and Business Development questions.

Here is a break down of the things we’ve accomplished and/or learned with WSS:

  • Addressing current hot topics and issues
  • Building / strengthening a network
  • Practice at speaking, facilitating discussions, etc
  • Just because people say they are going to come doesn’t mean they will
  • Time invested to prepare and hold the events is significant
  • A good “experiment” at trying something new

So, why aren’t we getting better leads and why are people not showing up after they’ve RSVP’d? Could it be that because they are FREE we are sending the message that the WSS is not valuable? For those of you who have attended, we’d love your input.

At this point we are contemplating evolving into a model where CQ, TFM, and a few others could present a current business issue for peer review perhaps would be a more beneficial use of time and be more valuable.

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Facebook as a Business Strategy? C’mon man!

Last week I met with Brooke DeRam of Tomato Fish Marketing and she was giving me a run down of a webinar she had listened to from Duct Tape Marketing, “Facebook for Small Business“. Basically, the gist was that every small business needs to be on Facebook. After looking at her notes, my comment was:

“I get the conventional wisdom: FB = 350M people. But c’mon man!”

Facebook is a great way to keep in touch or reach out to friends, but as a marketing strategy it’s pretty weak.

Read Brooke’s post on FB as a marketing strategy.

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Email Marketing: Effective Marketing Tactic

Recently, I received an email via Marketing Technology Blog by Scott Hardigree. His post was intended to be a resource for people who know they could get more value from email marketing.  He goes on to talk about the things you need to think about when considering whether to hire outside marketing help or stay in-house. His thoughts are very insightful and I suggest you read the full post here.

However, for me, the most interesting point was the recent summary by MarketingSherpa that states:

  • “Those that see the effectiveness of their email programs diminishing are much more likely to have short-sighted organizational attitudes toward the tactic. Organizations with investment-oriented views of email reap the rewards.”

As much as I believe in and love email marketing it is ONE TACTIC. It is very cost-effective and successful in helping grow our business and create brand loyalty and trust within our network, but it is only one tactic that we use in our marketing strategy.

For more reading on tactics vs. strategy, click here.

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January 8, 2010 – CQ Whiteboard Strategy Session

Join us at Tomato Fish Marketing on January 8, 2010 at 10am for the next Whiteboard Strategy Session. The topic: 2020 Strategic Vision.

Don’t worry if you haven’t attended previous sessions. We’d love to have you join us this time. No charge to attend.

If possible, please RSVP either by leaving a comment, sending an email (, or calling (765 315 2736).

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Medical Startup Ideas – What do I do first?

Small businesses are important to economic growth and have an incredible impact on economic growth. So, let’s say you are a small business and you have a medical device idea. What should you do first and where should you spend your money when building your idea?

Before you do anything, you need to prove that there is a market for your product or idea. Will people use / buy your product? At this stage, we recommend limiting the amount of dollars spent by determining your market through market research. Do not rush to build a prototype.

Yes, prototypes have value, but you must be sure that there is a need for the product and that the pricing to manufacture the product and sell it is such that your product price is justifiable and people will buy it.

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November 5, 2009 – The Most Seen Screen: Opportunities in Mobile Marketing

BroadPeak Collaborative presents…

“The Most Seen Screen: Opportunities in Mobile Marketing”

WHEN: Thursday, November 5th, 2009

TIME: 8:00am to 10:00am

LOCATION: Nixon Peabody, LLP, 300 S. Riverside Plaza, 16th Floor, Chicago, IL

The proliferation of mobile technology into the hands of more than 267 million people around the world has created a new avenue for reaching out to consumers. With 49 million mobile web users, websites and online advertising can reach a target consumer base anywhere, anytime, even when they’re in your store or in one of your competitors’.

Matt Klein, President of Fuor Digital, will lead our second program of the year on the enormous opportunities in the mobile marketing space.  This program is sure to be an exciting and educational event that you will not want to miss!

RSVP: Tom Hrinowich

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