My sister, Jill Harding, runs and owns Boundless Design, a company that helps companies with the brand and identity. Jill has given me plenty of lessons about logos, color-schemes, etc. that companies use to represent their brands. She does a fair amount of work in the medical device / healthcare sector. Jill recently posted 10 logo tips and it got me thinking a little about medical device logos. Here is a sampling of a few medical device logos:
What do these logos have in common? How do they differ? What do the colors used in the logos say about each of these brands? Jill – I’m hoping you chime in.