Why Did “Stick To Your Strengths” Post Generate So Much Traffic?

A few days ago, I posted “Stick To Your Strengths“. I cited some examples where I thought companies–primarily fast food restaurants–might be stretching the reach of their brand.

An interesting thing occurred with this post. There were 13 comments (a few were my replies). I think this is more comments than any other post I’ve written. Website traffic also spiked. We had more traffic on that day than any other day–even more than when we send out e-newsletters.

But why did this post generate so much traffic? I have a few suspicions:

• Aaron Renn (aka The Urbanophile) shared this post in a tweet. He has a huge following.
• Steven Vance commented a few times and wrote a follow-up blog post. I suspect he read it because of The Urbanophile.
• Colin Clark of Tribeswell also commented. He also has a huge following.
• An engineer (me) tried to share some thoughts about brand (maybe a mistake).
• I wrote about fast food.

Regardless, I find it interesting. I also want to figure out the formula to repeat this. If you have other thoughts, about this, please share.