reBlog from inpact.org: So You Have A Product Idea?

I found this fascinating quote today:

What are some of the early tasks you should consider? Jerry McColgin of Insight2, Jill Harding of Boundless Design, and Pam Weaver of Keywerx shared some thoughts and their experience on front-end innovation, brand positioning, and market research. inpact.org, So You Have A Product Idea?, Jan 2010

You should read the whole article.