January 8, 2010 - Embracing Social Media: What, How, Why Not (TechPoint)

Type of Event:

New Economy New Rules Series

Event Duration:

Friday, January 8, 2010 8:00 a.m. - 9:30 a.m.
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Location of Event:

Barnes & Thornburg LLP
5th Flr Auditorium, 11 S Meridian, Indianapolis

Address of Event:

Other Barnes & Thornburg LLP offices in Elkhart, Fort Wayne and South Bend; and sometimes available in Barnes & Thornburg LLP offices in Chicago, Grand Rapids and Washington DC.

Also in cooperating facilities in Anderson, Evansville, Hammond, Kokomo, Merrillville, Muncie, New Albany, Switz City/Greene County, Terre Haute, Vincennes, and West Lafayette.

Registration:

There is no charge to attend, but please register for this event!

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If you register and become unable to attend, please email jodie.daugherty@btlaw.com

Topic:

For the last few years social media has set the Internet on fire,
dramatically changing how teenagers and young adults interact, and now the ways in which corporations are forced to do business. But as the digital landscape now changes to include a generation unfamiliar with such technological advances, it leaves most questioning what they have to contribute. Join us for this first of our three-part series where you’ll be introduced to the rapidly changing world of social media and what you (and your business) can do to include it in your marketing and development strategies.

Speakers:

Kelli Schmith
Marketing Strategist
Karmic Boom

When business owners struggle to get the value of social media, Kelli uses a Will Rogers quote to make it simple to grasp. “Never miss a good chance to shut up” frames social media’s power as a conduit for customers to speak for you.  “The aha moment arrives for executives when they realize social media means their own marketing generates less noise, not more,” she says.

Kelli’s strategic marketing firm, Karmic Boom, helps companies change the way they attract new customers and engage the ones they have. Her 18-year corporate career began in technology publishing, where she served global marketing and sales roles at Macmillan Publishing, Simon & Schuster, and IDG Books. Locally, Kelli served in management roles at Langham Logistics, REVERSE 911, and Sigma Micro.

“I’m all about grass-roots, love-your-customer mentality.  Marketers who share that philosophy will be the first to reap the rewards of social technology.”

You can follow Kelli (@MarketingVeep) on Twitter and connect with her via LinkedIn. She liberally shares ideas, resources and personal lessons on her blog, DigDeepThinker.com.