reBlog from tomatofishmktg.com: Tomato Fish Marketing

I found this fascinating quote today:

What is the ROI of CRM? Plain and simple, it costs more to get a new customer than it does to keep an existing one. A good CRM tool and strategy will make your business more profitable by increasing efficiency and lead generation, as well as improving customer retention through it’s prospect history capabilities. As you learn more about your customers and keep that data you learn in your CRM system you will begin to grow a very powerful sales tool.tomatofishmktg.com, Tomato Fish Marketing, Nov 2009

You should read the whole article.