Maximizing Value In Medical Device Launches (from MX)
July 10th, 2009 by Jon Speer
MX recently had a great article: Maximizing Value In Medical Device Launches. I’d like to highlight a couple of sections from this article but it’s worth clicking over to read it all.
6 Reasons Why Medical Device Companies Struggle:
- Poor Global-Local Interaction
- Lack of Cross-Functional Coordination
- Inadequate Resource Planning & Allocation
- Uncertain & Evolving Business Climate
- Limited Institutional Experience
- Short Launch Cycle
A Framework for Success - 11 Guiding Principles:
- Organize & Empower
- Allocate Appropriate Resources
- Align Incentives
- Prioritize & Focus
- Mobilize
- Think Big
- Provide A Launch Guidebook
- Develop A Compelling Value Proposition
- Protect The Business
- Communicate Effectively
- Institutionalize Best Practices
Posted in All, Medical Device - General, Product Development - General, Strategy vs. Tactics
