A Feasibility Study’s Outcome

Last week we delivered a feasibility study to a client and here is what we found for Client X:

•    Total Estimated Market – $15M with a likelihood of getting about 10% of market share
•    Cost to get product to market = $1.5M plus 1-2 yrs of operating expenses
•    CONCLUSION = probable struggle to break-even and not a large enough market to pursue

What is our advice?

1. Find out if there is a market – BEFORE you spend a lot of $$
2. If you don’t know what to do ask for help
3. When you find there is little to no market – KILL THE IDEA and move on