The Little Things Do Count

On my trip to the PO box today, I had a card from Mike Auger of Barger Packaging. Inside the card was a small present. Mike made a “bag tag” by laminating my business card.

Yeah, the bag tag is a small token. But it really means something to me. Barger hasn’t been a client of Creo Quality, nor have we been a client of theirs. I met Mike at a recent INpact meeting (both Barger and Creo Quality are members). Because of this kind gesture, I’m anxious to learn more about Barger Packaging’s products and services. Because of this, Barger Packaging will be “top of mind”. It’s clear to me that Mike Auger understands the power of networking. It’s clear to me that Mike is a good networker. Sending the bag tag to me has convinced me of this before I’ve even worked directly with Mike or Barger Packaging.

The little things do count. What little things are you doing to connect with your audience?