Message To Start-Ups: Get Focused

As my business partner, Scott Durlacher, often says “If you are a surgeon, would you rather use a butter knife or a scalpel?” The answer should be obvious. Start-ups need to be armed with scalpels too. Start-ups need to be focused. I could ramble on, but I’d like to direct you to an article “Market Positioning for Startups – Focus, Focus, Focus” from BeyondVC.

You see, it is always hard for a startup to enter a market with an end-to-end product positioning as most customers expect large companies to cover this territory.  What most customers expect from startups is innovation and breakthrough offerings, not end-to-end solutions.