Last week I met with Brooke DeRam of Tomato Fish Marketing and she was giving me a run down of a webinar she had listened to from Duct Tape Marketing, “Facebook for Small Business“. Basically, the gist was that every small business needs to be on Facebook. After looking at her notes, my comment was:
“I get the conventional wisdom: FB = 350M people. But c’mon man!”
Facebook is a great way to keep in touch or reach out to friends, but as a marketing strategy it’s pretty weak.
Read Brooke’s post on FB as a marketing strategy.
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I can site plenty of ways Facebook is a great marketing strategy but the post here is pretty weak. Can you give more examples of why it is a bad marketing strategy? FB actually = about 400M now.
Just because there are 400M people on Facebook does not mean I have a 400M captive audience to market my product / service. Facebook is a marketing tactic, not a strategy. By developing a marketing strategy, I determine who to market to and how to market to them. Sure, I may determine, based on the market demographics of my product / service, that using Facebook as a marketing tool makes sense.
In my opinion, marketing Creo Quality (helping entrepreneurs get medical products to market) on Facebook does not make much sense. This is not how our market gets marketing messages and information.
I agree with Jon and Tomato Fish. It’s hard to see why a tool and die manufacturer who sells to the airline industry spare parts market needs a FB fan page.