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Social Media Is A Marketing Tactic–Not A Strategy

January 9, 2010 By 3 Comments

I’m tired of reading articles, blog posts, tweets, etc. suggesting that businesses need a social media expert and a social media strategy. I’m sorry, but I don’t agree.

Businesses need a marketing strategy. And yes, the marketing strategy should consider use of social media. But isn’t social media one of MANY marketing tactics?

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Comments

  1. PK says:
    January 9, 2010 at 9:18 am

    To a hammer all problems look like a nail. Last decade it was CRM before that it was something else. This is the decade of Social Media. Get ready for more articles coming down the pipe. You are absolutely right – you need a sound strategy before you develop the tactics. Social Media is a tactic and many seem to forget that. But hey who is listening – it is one big echo chamber.

  2. jspeer says:
    January 11, 2010 at 1:00 am

    @PK – I guess if I wasn’t active on twitter and other social media, I would hear less about how important it is. :)

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  1. Fresh Catch – Tomato Fish Marketing Blog » Blog Archive » reBlog from creoquality.com: Social Media Is A Marketing Tactic–Not A Strategy says:
    January 11, 2010 at 12:18 pm

    [...] use of social media. But isn’t social media one of MANY marketing tactics?creoquality.com, Social Media Is A Marketing Tactic–Not A Strategy, Jan [...]

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