I found this fascinating quote today:
“ Social media trends happen fast. Just when you’ve got your Facebook account set up, everyone’s tweeting instead. When embarking on using social media at your organization, don’t get hung up on trying to keep up. Even technology gurus have a hard time keeping track of all of the emerging tools and technologies. Instead, focus on what matters most to you, your team, and your organization. Only a few technologies will truly be helpful in achieving your goals and those are the only ones you need. By shutting off the noise of trying to keep up, you free yourself to make the most of the tools that will support you in what truly matters. “tomatofishmktg.com, Tomato Fish Marketing, Oct 2009
You should read the whole article.