reBlog: FDA Aims To Improve Product Risk Communication Under Strategic Plan

From Medical Devices Today:

Under a plan unveiled Sept. 30, FDA aims to increase its understanding of appropriate ways to communicate with the public about product risks and to streamline its product risk communication processes.

The agency’s Strategic Plan for Risk Communication lays out dozens of planned actions intended to improve FDA communication strategies, with a focus on 14 over the next year (The Gray Sheet’ Sept. 28, 2009).

Among FDA’s goals for the next 12 months: publish an agenda for researching the best modes of public communication; design surveys to assess public understanding of, and satisfaction with, FDA communications; and create an internal database of relevant risk communication research. The agency also says it will develop template press releases to announce regularly occurring events like recalls and will start posting pictures of products affected by higher-risk recalls on the Web.

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