Pharma blogs – doomed if you do, doomed if you don’t (reblog)

Here is an excerpt from ForeignExchange Translations blog post:

So while many companies remain skittish about the Internet, things are changing, albeit slowly, with more and more drug and device companies actively participating in social media, through blogs, Twitter accounts, online communities, and YouTube channels.

It’s been interesting to see that all this dialog has spawned a growing number of people who are monitoring social media by medical device and pharmaceutical companies. This cottage industry of observers and prognosticators announces which companies tweet the most or have the most followers, provides commentary on social media strategy, and offers advice to nervous social media managers.

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