Attention Life Science Companies: Social Media Is NOT Going Away

Comments

1. Amy Cullinan says:
   October 26, 2009 at 4:31 pm

   Cool video. This is the exactly the kind of stuff to take to your marketing communications departments to light a fire for social media. Would have liked full disclosure on “facts” though, sources cited- etc….
2. jspeer says:
   October 26, 2009 at 9:36 pm

   Amy,
   Thanks for the comments. I agree about the stated “facts”. However, the main point we need to realize is social media is NOT a fad. I’m not suggesting companies just dive in. Companies need to develop a strategy and figure out how to incorporate social media. Chances are, internal marketing organizations lack the knowledge about the usefulness of these tools. In these cases, companies need to be open to consulting with those that do.
   Cheers,
   j

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