Yesterday I received my daily Harvard Business Review Management Tip and thought it was especially practical for Creo Quality blog readers…
Based on Target’s approach four years ago to their eventually successful, user-friendly pill bottle design, HBR has suggested the following three tips to ensure success:
- Prototype early so everyone involved in the project can see and rally around it.
- Prepare for a long ride and a lot of persistence.
- Involve the people who matter most as early and often as possible.
These tips are important to consider when developing medical devices too. We’ve talked about critical things a medical device start-up should do in previous posts and will continue to do so. In my opinion, prototyping is critical.
Read the full post and join the discussion.