Seth Godin doesn’t discuss medical devices (at least I don’t think so). But Mr. Godin recently had a post titled “Selling ideas to a big company”. Seth says there are two things you have to do before a company buys your product ideas:
- The company has to be in the business of buying ideas.
- The company has to trust you.
I think he is correct, but I would add a third, critical point: The product idea has to serve an unmet need. Too many entrepreneurs develop a novel technology but fail to demonstrate there is a market. Do yourself a favor and prove this. If there is no market, kill it and move on to the next idea.
