When Scott Durlacher and I joined forces a few months back, our primary focus was to help businesses with life science opportunities and potential to grow. Because of our strong life science backgrounds, several communities started to “pull” on us. The reason? Many of these communities are struggling. Life sciences has a lot of buzz (especially in Indiana). Many of these communities think moving to life sciences will solve their woes.
We rolled up our sleeves to help these communities. But our approach was strategic and holistic. We proposed that these communities needed to understand their strengths, weaknesses, opportunities, and threats. We proposed that communities should assess and establish a baseline of their current situation from multiple aspects, including infrastructure (e.g. roads, sewers, buildings), education (including existing workforce skillsets), exisiting businesses and capabilities, and culture. But many of these communities that pulled on Creo Quality weren’t willing to go through these steps. They felt that they could build a technology park and begin attracting life science opportunities out of the gate.
We lost a few weeks exploring opportunities to help communities. We did, however, learn a great deal. Most importantly, we realized that Creo Quality provides the most value to businesses. We realized that many businesses that could benefit the most from Creo Quality services can use assistance with organizational development, business development, and program management.
In a way, the community “experience” has taken Creo Quality full circle. The difference now is that we better understand what businesses need.
